Qualipac’s Sales and Marketing Manager Kees Versteeg has recently returned from a Trade Mission visit to Taiwan and Japan. The trip was part of the Murray Darling Basin Regional Economic Diversification Program and was organised through the Queensland Department of Agriculture & Fisheries.

Qualipac currently export broccoli to both countries and the trip provided a fantastic opportunity for Kees to see firsthand Qualipac broccoli in the supermarkets, meet with current and potential customers and end consumers as well as other members of the supply chain.

“Our customers are very impressed with our consistency in supply, consistency in quality and the fact that our produce comes directly from a 4^th generation farming family in Australia”.

A highlight of the trip was a lunch cooked by the famous Iron Chef, Hiroyuki Sakai using produce from Queensland growers including fresh Qualipac broccoli.  Sakai is a well-known Japanese chef who specializes in French cuisine and is the owner of 3 restaurants called “La Rochelle”. He is most famous for being the second, and last, Iron Chef French on the Japanese television show Iron Chef. Sakai showcased the versatility of broccoli by preparing a broccoli mousse, a dish that certainly impressed Kees.

“Fresh Queensland broccoli is packed full of flavour and the mousse prepared by Iron Chef really highlighted this, it was very refreshing to see and taste. I was fortunate enough to speak with the Iron Chef and he was full of praise of Queensland broccoli and its flavour, something that was very pleasing to hear”.

Qualipac is a major grower and supplier of fresh broccoli and export into Asian markets, where a particularly high quality is expected.  If your require more information about Qualipac and export of broccoli please contact Kees Versteeg at kees@qualipac.com.au

Iron Chef’s Delicious Broccoli Mousse

Qualipac Marketing Brochure on Display at the Lunch

Happy Customer in Japan

Qualipac Broccoli For Sale in Japan